Yves Saint Laurent Beaute Volupte Plump In Color

  • Volupte Plump In Color
  • Volupte Plump In Color
  • Volupte Plump In Color
  • Volupte Plump In Color
  • Volupte Plump In Color
  • Volupte Plump In Color

Yves Saint Laurent BeauteVolupte Plump In Color


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A multitasking lip balm that gently plumps and deeply nourishes while dressing lips in high-shine, luscious color.

Volupté Plump-in-Color is YSL's first hybrid formula with a plumping black heart core wrapped in deeply nourishing luscious color. Formulated with gently tingling peppermint oil, a rich cocktail of antioxidants and vitamins, as well as hyaluronic acid to lock in moisture, lips are pampered with love. This new care meets color lip balm instantly softens, smoothes and hydrates lips while gently plumping them for a voluptuous just-kissed look.

Inspired by Mr. Yves Saint Laurent's favorite heart motif, used in numerous fashion collections and his famous “love cards”, Global Beauty Director Tom Pecheux wanted to “create something that felt a little girly yet a little punk”. “That's where the black heart comes in”. It is about bringing color and care while “adding a unique, playful heart in the spirit of YSL.”
Discover the entire Volupté Tint-in-Balm (sheer color) and Volupté Liquid Balm (high shine) products for more choices of how to treat your lips to the ultimate care.

Formulated 100% without:
  • Parabens
  • Sulfates
  • Phthalates

About Yves Saint Laurent:
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pret-a-porter in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear.
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