About SIR The Label:
An Australian women’s brand co-founded by Sophie Coote and Nikkie Campbell, SIR is a contemporary label reflecting minimalist feminine designs. Collections include ready-to-wear clothing, intimates, and separates. Grounded in versatility and distinction, created pieces dually reflect the philosophy of current yet forever fashion. “SIR was born from this creative collaborative desire, along with our identification of a gap in the market for basic wardrobe essentials. We design mainly based on what we feel is missing from our own wardrobes.” -Sophie Coote.
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