Shiseido Ultimate Sun Protection Lotion Broad Spectrum SPF 50+, 3.3 oz.

ShiseidoUltimate Sun Protection Lotion Broad Spectrum SPF 50+, 3.3 oz.



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This highly effective, broad spectrum SPF 50+ provides protection from UV rays and is enhanced with water or sweat*. The more you sweat or enjoy water activities, the stronger the shield's function gets.

How It Works:
  • Powerful sun protection in a comfortable lotion formula that turns invisible on any skin tone.
  • Features WetForce technology, which provides the skin a protective veil that becomes stronger as it comes into contact with water or perspiration.*
  • WetForce technology – as you sweat, the stronger the protection gets*
  • Protects the skin against UV rays.
  • Dermatologist-Tested.
  • Noncomedogenic.
  • Water Resistant 80 Minutes.
*To activate WetForce technology, expose the applied area to water for 15 minutes or perspiration for 30 minutes.

How To Use:
Apply liberally to face and neck. Reducing the quantity of application will lower the level of sunscreen protection significantly.
About Shiseido:
In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe.

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