Founded in 1925 by Marcel Rochas, the house became popular among Hollywood sirens for its lingerie-inspired dresses. Later, its fragrances would become legendary tooamong them, Femme, a perfume Rochas first gave to his wife Hélène as a wedding present.
According to Creative Director Marco Zanini, "Rochas is the quintessence of Parisian women with edge. It's for a woman who appeals to men. Effortlessly chic, it's highly feminine, which makes you look desirable."