Grab your hat. Place your bets. Prepare for the galloping of hooves. Memo Paris will be visiting the races in March 2018 to celebrate Irish Leather Day.
Inaugurated last year, Irish Leather Day commemorates Memo Paris' iconic and best-selling fragrance Irish Leather, inspired by the Emerald Isle. The theme of 2019, "A day at the Races," explores Ireland's deep-rooted connection to horses and horse racing. Memo Paris will be recreating the ambiance and culture of the races through lively animations in-store, including a fairground-style game .
To mark this special occasion, Memo Paris will release a limited edition green leather travel case decorated with a golden horse emblem, for customers take with them on their travels.
March was selected to celebrate Irish Leather, as tribute to Ireland and its national feast day, St. Patrick's day.
About Memo Paris Fragrances:
Clara and John Molloy, the founders of Memo, met on a chair lift in 2005, between sky and earth, between two worlds, in that weightless space that brings out one's daring side and broadens horizons. It wasn't long before they decided to set off together on a long-distance journey. It would also be a creative journey. Memo, which they launched in 2007, was part of the adventure: a collection of scents from afar that now boasts fifteen fragrances, it takes a destination and makes it the point of departure for a sense-awakening epic.