2018 Allure Beauty Winner for Best Foundation: Medium Coverage
An innovative, medium buildable foundation with up to 24 hour longwear and first-to-market, flashback-free SPF 25 for a youthful look.How It Works:
Have it all with Shameless Youthful-Look 24-H Foundation. Inspired by Marc's very own shameless attitude, and his tattoo that serves as a daily reminder to never apologize for being you, this innovative foundation lets your best self showall day long. It's clinically tested for up to 24-hour longwear and contains a first-to-market technology that encapsulates the SPF in pigment. This innovation makes the SPF visibly undetectable, resulting in no flashback in photos and no ashy grey undertones in the formula.
This oil-free, weightless foundation provides buildable medium coverage that blends seamlessly. A patented Infinity Milling process produces superfine pigments that result in the most natural-looking, self-setting finish. The broad shade range was developed with artists and models worldwide to fit all skin tones and skin types. The perfect level of coverage allows for flexibility across the shade rangego deeper or lighter depending on your desired look.
Shameless liquid foundation also beautifies from the inside out with skincare benefits, including phenomenal hydration. It contains Snow Mushroom, known for its impressive ability to hold onto water; it's like nature's dupe for hyaluronic acid. The formula also contains Blue Daisy Extract, known to alleviate the dulling effects of pollution. Together, they help your skin look hydrated, plumped and more youthful. Go ahead, show off your skin shamelessly.What It is Formulated WITHOUT:
What Else You Need to Know:
Inspired by Marc's "shameless" tattoo, Shameless foundation is a daily reminder to show your true colors and never apologize for being you.
"The idea of Shameless and showing your true colors is being who you are, unapologetic and proud. One of the most important characteristics, in terms of a contemporary, youthful look, is not that heavy sort of makeup, but something that's fresh and breathes and allows radiance and the texture of the skin to come through." Marc JacobsHow To Use:
Shameless foundation is so effortless, you can apply with your fingers or a damp beauty sponge. For perfectly shameless skin, apply with The Seamless Brush. It was specifically designed to work with Shameless. Apply a thin, even layer of foundation so you get the skincare and SPF benefits all over. Next, build coverage only where you need it using a pat-and-pull motion with the flat side of the brush. Use the brush tips to blend edges.