About Fear of God:
Luxury meets streetwear in this classic American brand built by Jerry Lorenzo in 2013. At a time when Lorenzo was refocusing his faith, he was inspired by grunge, counterculture aesthetics, which had not found their place yet in the world of fashion. He recognized that if something was missing in his closet, then other people must be looking for it, too. He began working on pieces that he felt were missing in the menswear industry as a whole, creating his distinct brand of classic American silhouettes, reimagined.