The hydrating lipstick with intense comfort and bold colour impact.
This fall, Rouge Dior Ultra Rouge colours the lips in saturated shades inspired by the city, with a luminous, semi-matte finish and 12-hour* wear for incredible hydration and comfortable wear.**
Rouge Dior Ultra Rouge delivers high-colour impact and wear for up to 12 hours.** Colours are ultra-saturated thanks to a high concentration of pigments. The Rouge Dior Ultra Rouge formula offers comfortable wear and an incredibly light sensation on the lips.
Always at the cutting edge, Dior challenged its research department to combine dazzling colour with long-lasting comfort.
The fruit of extensive research and in-depth scientific studies, Rouge Dior Ultra Rouge is the first** lipstick to combine a polymer and a plant-based oil for absolute hydration and comfort, along with 12-hour* wear with no tight or dry sensation.
*Instrumental test carried out on 20 subjects (all shades except 000).
**At Dior. Three Limited-Edition Shades to Boldly Color the Lips:
- 889 Ultra Power: a powerful purple in a luminous semi-matte finish.
- 823 Ultra Ambitious: a strong beige in a luminous semi-matte finish.
- 783 Ultra Me: an intense burgundy in a luminous semi-matte finish.
"Rouge Dior Ultra Rouge adds new magic to both the lipstick experience and the expression of red. Because the formula acts as an overprint, like an ink tattooing the lips and like a perfectly weightless, coloured film, it enabled me to develop new, highly saturated and luminous shades. Like a painter with a new colour palette." - Peter PhilipsHow to Use:
- Start by lining the lips with Dior Rouge Ink Lip Liner.
- For perfectly even results, then apply Rouge Dior Ultra Rouge with the Backstage Lip Brush working from the center of the lips outwards.
- For a bolder colour finish, apply the lipstick directly on the lips. For optimal application, extend the tip of the stick by 2 mm.