About 3x1: 3x1, pronounced ‘three by one,’is an NYC-based luxury denim label founded in 2011 by premium denim expert Scott Morrison. What originally began as a SoHo atelier, focused solely on limited-edition, Custom Made, and Bespoke jeans, has grown into a worldwide ready-to-wear label offering seasonal collections rooted in the brand's expertise in fit and design. Each collection features an assortment of refined classic silhouettes—such as the best-selling Channel Seam Skinny and Straight Authentic Crop—in addition to innovative and trend-forward styles, all crafted in premium high-performance denim in a wide range of beautiful washes. 3x1, making the finest jeans in the world, one pair at a time.
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