Founded in 2005 by Arik and Laurent Bitton, IRO is a luxury brand of clothing for women, exuding Parisian chic as well as New York cool. Romantic, floral dresses are the feminine side to IRO’s line of hip and edgy womenswear, which also includes moto jackets, structured blazers, and jeans. The global brand’s aesthetic is inconspicuous and effortless, giving women a high-quality option that isn’t overly designed or adorned. The IRO collection includes as many office-appropriate looks as it does party ensembles, and does both with its signature casual-chic vibe. Shop a selection of women’s apparel from IRO at Bergdorf Goodman.