

Jimmy Choo launched in 1996 with an immediately obvious sense of glamour and a playfully daring spirit. Under the creative direction of Choo's niece, Sandra Choi, the label's shoes and accessories have maintained their status as red carpet mainstays.



Jimmy Choo launched in 1996 with an immediately obvious sense of glamour and a playfully daring spirit. Under the creative direction of Choo's niece, Sandra Choi, the label's shoes and accessories have maintained their status as red carpet mainstays.

The history of Jimmy Choo begins in the early 1990s, when a bespoke shoemaker in London’s East End gained a reputation of making shoes fit for royalty. In 1996, the Jimmy Choo company was established, and named Choo’s niece Sandra Choi as its head of creative. Still under Choi’s direction today, Jimmy Choo has had a natural evolution over the years, offering women the pumps and heels its known for, as well as flats, boots, sneakers, loafers, and sunglasses. Edgy while remaining elegant, the Jimmy Choo aesthetic isn’t going out of style any time soon. Shop a selection of shoes and accessories by Jimmy Choo at Bergdorf Goodman.