OUAI Haircare is a line of shampoo, conditioner, and styling products developed by celebrity hairstylist Jen Atkin. The founder identified a gap in the market for a curated line of haircare that gives women the fast, effortless styles they want. Shampoo that cleanses without stripping oils, conditioner that infuses the life back into your locks, and products that enhance and perfect your hair’s natural texture. Plus, OUAI Haircare supplements that target problems with good nutrition and hair masks that deeply nourish damaged hair give you the look you’ve always wanted. Shop a selection of shampoo, conditioner, treatments, and styling products by OUAI Haircare at Bergdorf Goodman.