ALEXACHUNG draws from an idiosyncratic sense of style, extensive design, and creative direction projects. As a model, muse, and journalist, Alexa Chung distils over a decade of experience in the fashion industry. She navigates new territory to deliver a concise and curated collection packed with personality, humor, and a contemporary understanding of the Zeitgeist. ALEXACHUNG combines fabrics and embroidery with iconic fashion silhouettes, re-contextualising them with playfulness, whilst maintaining the perfect balance of masculinity and femininity.
