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Extreme and edgy, the Yves Saint Laurent Pure Chromatics Downtown eye shadow palette pulses within the city. Inspired by the lights of the city and by the underground movements, it inspires the YSL arty girl as she dares to wear steel chrome, neon green, asphalt black, and electric blue for her eyes.
Through the magic of water and a revolutionary new process, Yves Saint Laurent pushes the limits of color with PURE CHROMATICS, a new generation of eye shadows. Real makeup artist magic is made easy with emblematic harmonies that captivate the eyes.
New water-process technology, exclusive to YSL, is the latest discovery in color for pigments more intense and dramatic than ever before!
Expect the unexpected when you add water. Water enhances color pigments in PURE CHROMATICS. When used wet, the water activates the pigments and gives full intensity to their color. The effect is the satiny powder transforms into a luxurious cream while pearls shine with a metallic finish.
Real makeup artist magic is made easy with four emblematic harmonies that captivate the eyes.
In new Yves Saint Laurent logo compact with mirror and two dual-ended brushes.
About Saint Laurent:
Founded in 1961, Yves Saint Laurent was the first couture house to introduce the concept of luxury pret-a-porter in a 1966 collection called "Rive Gauche," synonymous with youth and freedom. This shift represented a first critical step in the modernization of fashion and revolutionized the socio-cultural landscape. In 1999, the luxury goods division of the PPR Group acquired Yves Saint Laurent and, under the creative direction of Hedi Slimane since March 2012, continues to position the house at the summit of the luxury universe. Today, Saint Laurent collections include women's and men's ready-to-wear, shoes, handbags, small leather goods, jewelry, scarves, ties, and eyewear. Parisian by birth and Los Angeleno by choice, Hedi Slimane is lauded not only for his work as a designer and photographerbut also for his past contributions during his tenure as menswear director for the house.