Veronica Beard

Veronica Beard is not only a brand, it’s a woman. Well, two women — both of whom are named Veronica Beard. The Veronicas, as they’re often referred to, are sisters-in-law, married to brothers with eight children and one successful fashion label between them. Discovering a shared passion for clothing through conversations over family dinners, they set out to create something they didn’t feel they were able to find in the market at the time. Inspired by their busy lives, the simplicity of menswear, and the rising adoption of uniform dressing, the Veronica Beard label was born to create stylish clothing you can live in. Looking to the typical male dressing routine of being able to throw on a suit and step out the door looking polished with a minimum of thought, the Veronicas found themselves pondering what their own equivalent would be, quickly settling on the combination of a chic pair of jeans, a stylish top, and a timeless jacket to top it off. In the spirit of creating the clothing they wanted to wear, they started with the jacket, which quickly became one of their most sought-after pieces. The Veronica Beard Dickey jacket is expertly cut for the perfect balance of comfort, function, and style, epitomizing the ethos of the brand. Yes, it’s designer clothing, but it’s designer clothing for women leading real lives, and you can see this across Veronica Beard midi dresses, wide-leg trousers, tops, knits, swimwear, and footwear that are the very definition of chic comfort. Shop the collection of Veronica Beard apparel and accessories at Bergdorf Goodman to find your new uniform to get up and out the door in style.