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An age-defense daytime moisturizer that helps protect skin from damage caused by external aging factors such as UV rays. The appearance of lines and wrinkles are dramatically reduced, while all-day rich moisture is maintained, even under dry conditions.
Newly reformulated, Shiseido Benefiance WrinkleResist24 targets every step of wrinkle formation for youthful looking skin that can resist signs of aging.
The entire line contains a revolutionary breakthrough ingredient, Mukurossi Extract, which directly inhibits the activity of a wrinkle-triggering enzyme.
Skin is made resistant to future signs of aging while existing signs of wrinkles are visibly improved.
In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe. Learn More about Shiseido