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Perfectly cover flaws and matches skin tone for a flawless, natural finish.
Superior coverage to conceal dark circles, dullness, and areas of unevenness like reddened cheeks, discoloration, and freckles.
In 1872, Arinobu Fukuhara, former head pharmacist to the Japanese Imperial Navy, established the Shiseido company as Japan's first western-style pharmacy (which incidentally was also home to Japan's first ice cream parlor and soda fountain). The company's rich and impressive history in pharmacology led to its technologically advanced range of skincare, which is highly regarded by experts and aestheticians around the globe. Learn More about Shiseido