About RtA Denim:
Debuted in Fall 2013, Road to Awe (RtA) is described as a movement by its founders Eli Azran and David Rimokh. RtA is a culture that embraces the creative aspiration of the individual and is the continuous journey to perfection. The RtA girl is an individual - rebel who sets trends without trying - she has substance and promise. Eli and David's eye for beautiful detail, strive for perfect fit, and focus on innovative textures and timeless silhouettes set the tone for RtA.