Founded by four friends residing in London and California, the idea behind FRAME was simple: to create chic fashion essentials. They wanted to create the perfect pair of jeans, by bringing together the quality and heritage of denim manufacturing in Los Angeles, with the influence of a London style, cut and fit. FRAME has since expanded into a full ready-to-wear collection, embodying the founders' restrained aesthetic ideal and relentless search to achieve effortless perfection.
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