What it is: The bestseller that started it allBobbi's creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look.
Why it's different: The non-drying formula offers full-color coverage and comfortable, long-lasting wear.
How to use: Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Bobbi's Lip Brush (sold separately).